Posts Tagged SEO

Successful digital marketing requires good data

Successful digital marketing requires good data

Successful digital marketing isn’t easy these days. It requires a lot of work. In particular, successful digital marketing requires that you provide good, useful content to your audience. Not keywords and buzzwords – those days of SEO optimization are gone. We are talking about meaningful, data-enriched content. Otherwise, your message is going to be choked out in a very crowded market space. What’s going on? Think about it. How many of your competitors spend huge amounts of money manipulating the mechanics of website SEO in the hopes that their organization […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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It’s time to rethink nonprofit data

It’s time to rethink nonprofit data

Data. It’s the four-letter word that seems to be on the lips of just about every executive in the nation. It is being called the ‘new oil’ of the 21st century, the fuel that will power our interconnected, information economy. Make no mistake – data is as important to nonprofit organizations as their for-profit cousins. The Chronicle of Philanthropy said as much in a recently published article about how nonprofits are beginning to user their data more effectively. Unfortunately, many if not most of today’s nonprofit organizations focus a disproportionate […]

About Doug Rekenthaler

Doug has spent more than 20 years delivering a wide variety of support to nonprofit organizations. He was instrumental in establishing the American Red Cross’s Web services in the late-1990s, later moving on to deliver consulting and technology services to numerous nonprofits including UNICEF, National Geographic, World Wildlife Fund, the Nature Conservancy, and dozens more.

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