Posts Tagged holiday appeal

It’s that time of year: your 8-step fundraising data checklist

It’s that time of year: your 8-step fundraising data checklist

September has arrived. Kids are headed back to school. Fall will be here before you know it … and so will your big year-end fundraising appeal. Are you ready? Have you completed your fundraising data checklist? What are we talking about – a fundraising DATA checklist? This is the time of year when fundraising teams are pouring their available time, energy and talents into perhaps the most important task of the year. But as we have pointed out before via a cataloguing of more than 150 recommendations for improving fundraising appeals, […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Successful digital marketing requires good data

Successful digital marketing requires good data

Successful digital marketing isn’t easy these days. It requires a lot of work. In particular, successful digital marketing requires that you provide good, useful content to your audience. Not keywords and buzzwords – those days of SEO optimization are gone. We are talking about meaningful, data-enriched content. Otherwise, your message is going to be choked out in a very crowded market space. What’s going on? Think about it. How many of your competitors spend huge amounts of money manipulating the mechanics of website SEO in the hopes that their organization […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

The most common fundraising mistake

The most common fundraising mistake

In doing research for a webinar about how to improve your annual fundraising appeal through better data management, we kept stumbling upon an interesting problem. The most common advice for avoiding the most common fundraising mistakes was, in fact, mistaken. The most common fundraising mistake is an absence of good data management. Successful businesses – and that includes nonprofits – depend upon technology, and technology depends upon good data. Our approach We Googled, Binged and Yahoo’d to find the most commonly consumed advice about fundraising appeals – and the most […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Data brokers under fire: What does that mean for nonprofits?

Data brokers under fire: What does that mean for nonprofits?

The buying and selling of consumer data – data brokerage – is a multibillion-dollar industry that is getting a lot of attention on Capitol Hill.  Nonprofits need to pay attention to this issue because the quality of your data may be impacted. In October, Senator John D. Rockefeller IV, chairman of the Senate Committee on Commerce, Science and Transportation, expanded his committee’s investigation into the industry, an investigation that has been going on for more than a year.  So far, lots of questions are being asked in order to better […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

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