Posts Tagged fundraising mistakes

Fundraising without donor data: What’s that proverb about giving a man a fish?

Fundraising without donor data: What’s that proverb about giving a man a fish?

Most charities raise money from many different sources – direct mail appeals, online donations, events, workplace giving campaigns, and matching gift programs to name a few. How often do the funds come in without usable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. It is time to manage that problem and reduce risk. What’s that proverb? We have all heard the proverb: Give a man a fish, you feed him for […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Fundraising data analytics – mining the gold in your own backyard

Fundraising data analytics – mining the gold in your own backyard

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. We hear about it, we read about it, we think about it more than ever. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’. Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. It’s a show-stopper. Well, our best advice is […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

It’s that time of year: your 8-step fundraising data checklist

It’s that time of year: your 8-step fundraising data checklist

September has arrived. Kids are headed back to school. Fall will be here before you know it … and so will your big year-end fundraising appeal. Are you ready? Have you completed your fundraising data checklist? What are we talking about – a fundraising DATA checklist? This is the time of year when fundraising teams are pouring their available time, energy and talents into perhaps the most important task of the year. But as we have pointed out before via a cataloguing of more than 150 recommendations for improving fundraising appeals, […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Attention nonprofits: We don’t know our donor data!

Attention nonprofits: We don’t know our donor data!

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? The answers to those questions are simple: we can’t. So, how do we know that nonprofits don’t know their donor data? Data degrades, goes missing For starters, ALL data degrades over time. What’s […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Third Sector Labs recently co-hosted a fundraising strategy webinar with Chris Goodman, SVP of Strategy & Marketing for 2Dialog. The topic – “Drive Your Fundraising Success with Strategy, Smart Technology and Better Data” – focused on the importance of aligning fundraising strategy, technology and a data in order to maximize the efficiencies of all three. We had also blogged earlier on the topic vis-a-vis the changing fundraising paradigm we are experiencing across the third sector. Chris and Gary Carr, CEO of Third Sector Labs, led a lively discussion, and both stayed as long as they […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Successful digital marketing requires good data

Successful digital marketing requires good data

Successful digital marketing isn’t easy these days. It requires a lot of work. In particular, successful digital marketing requires that you provide good, useful content to your audience. Not keywords and buzzwords – those days of SEO optimization are gone. We are talking about meaningful, data-enriched content. Otherwise, your message is going to be choked out in a very crowded market space. What’s going on? Think about it. How many of your competitors spend huge amounts of money manipulating the mechanics of website SEO in the hopes that their organization […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

The most common fundraising mistake

The most common fundraising mistake

In doing research for a webinar about how to improve your annual fundraising appeal through better data management, we kept stumbling upon an interesting problem. The most common advice for avoiding the most common fundraising mistakes was, in fact, mistaken. The most common fundraising mistake is an absence of good data management. Successful businesses – and that includes nonprofits – depend upon technology, and technology depends upon good data. Our approach We Googled, Binged and Yahoo’d to find the most commonly consumed advice about fundraising appeals – and the most […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

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