Posts Tagged fundraising data analysis

Fundraising data analytics – mining the gold in your own backyard

Fundraising data analytics – mining the gold in your own backyard

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. We hear about it, we read about it, we think about it more than ever. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’. Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. It’s a show-stopper. Well, our best advice is […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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The Ice Bucket Challenge Epilogue: Data

The Ice Bucket Challenge Epilogue: Data

The conversations about the ALS Association’s astounding success with the Ice Bucket Challenge continue. Blogs, newsletters, periodicals, LinkedIn, Facebook, Twitter … people are still talking about it. Let me offer one piece of advice: let’s not get distracted by the story and instead focus on the epilogue – the Ice Bucket Epilogue: it’s about the data. Discussion and debate Did you know that the Ice Bucket Challenge has its own Wikipedia article? Yep. Did you know that YouTube views of Ice Bucket Challenge events have surpassed 1 billion … that’s with a “b”? […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Does your charity have too much data?

Does your charity have too much data?

How do you know when your organization is storing too much data? We were asked this question recently – and it’s a great question. In fact, being in the nonprofit data services business, we get asked lots of questions about how to obtain more donor data, better data, the right data. Few customers ask us “When is there too much data?” There isn’t a simple answer. Let’s use donor data for our discussion. Did you know that too much donor data can lead to bad decisions and fundraising mistakes just […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

It’s that time of year: your 8-step fundraising data checklist

It’s that time of year: your 8-step fundraising data checklist

September has arrived. Kids are headed back to school. Fall will be here before you know it … and so will your big year-end fundraising appeal. Are you ready? Have you completed your fundraising data checklist? What are we talking about – a fundraising DATA checklist? This is the time of year when fundraising teams are pouring their available time, energy and talents into perhaps the most important task of the year. But as we have pointed out before via a cataloguing of more than 150 recommendations for improving fundraising appeals, […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

10 Donor Data Migration Decisions: Q&A with Gary Carr

Third Sector Labs recently presented a data migration webinar with host Bloomerang. The topic – “10 Decisions You Will Face with Any Donor Data Migration” – focused on preparing for your next CRM or data migration while addressing 10 tough decisions nonprofits encounter along the way.   You may download a copy of the presentation from the Resources section of our website. Gary Carr, co-founder of Third Sector Labs, presented. We asked several interesting poll questions to open the event, and the wrapped with a Q&A session. Unfortunately, we could not answer all questions before the […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

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Data drives better digital marketing for nonprofits

Data drives better digital marketing for nonprofits

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. While we use terms like “donor” and “constituent”, they are “consumers” too. We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. For example, Epsilon, a consumer brand loyalty expert, published a short report on […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

Read more

More fundraising software = more data headaches

More fundraising software = more data headaches

Technology both simplifies and complicates our lives. Nowhere is this more true than in the nonprofit sector. Let’s face it … there is a direct relationship between the number of fundraising software systems we are using and the data problems we are creating for ourselves. More fundraising software = more data headaches. The solution = taking control of your data. What sort of fundraising software are we talking about? There’s a lot. Start with contact databases, donor management systems, and CRMs. Add to that volunteer management and event management. Next, email marketing […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver, CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Caity and Gary Carr, co-founder of Third Sector Labs, co-presented. We had a very active Q&A session after the event, and could not get to all questions before the event closed. The purpose of this post is to share the results of the Q&A, including answers to […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

Read more

Technology, data and fundraising: is it getting too complicated?

Technology, data and fundraising: is it getting too complicated?

We have been asking nonprofits a very important fundraising question, and getting some surprising results. The question: Is it easier or more complicated to execute a fundraising campaign today than it was 5 or 10 years ago? The answer is overwhelmingly ‘more complicated’. Ouch! What about all this new technology that we should have mastered by now? What about access to great data that helps us to understand the outcomes being produced by our programs and to know our donors and their interests better? And shouldn’t we be able then […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

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