Posts Tagged fundraising appeal

How to calculate donor acquisition costs

How to calculate donor acquisition costs

All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. Good to know, but that doesn’t address the issue at hand. My charity needs new donors. Where do we find them, and what will it cost? Hopefully, you have been keeping good records, because if you have the data, you can do the math. Where do you find them? Donors can come from anywhere. Direct mail […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Stop the Daisy Chain of Bad Data Management

Stop the Daisy Chain of Bad Data Management

The root cause of bad data management for any organization can usually be found in the data management paradigm itself. The most damaging data management paradigm – one that is commonly found among nonprofits – is what I call “the daisy chain of bad data management”. Ladies and gentlemen, we need to stop the daisy chain! And today is a good day to get started. A quick primer on key terms As the term applies to technology, a “daisy chain” is an array of computers, devices, and peripherals connected one to the […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Does your charity have too much data?

Does your charity have too much data?

How do you know when your organization is storing too much data? We were asked this question recently – and it’s a great question. In fact, being in the nonprofit data services business, we get asked lots of questions about how to obtain more donor data, better data, the right data. Few customers ask us “When is there too much data?” There isn’t a simple answer. Let’s use donor data for our discussion. Did you know that too much donor data can lead to bad decisions and fundraising mistakes just […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder, VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” – focused on why you need, and how to create, a nonprofit data management plan. We had also blogged earlier on the topic. Debbie and Gary Carr, CEO of Third Sector Labs, co-presented. The purpose of this post is to share the results of an interesting survey from the beginning of the event, as well as the great attendee follow-up Q&A.  As always, if you […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Third Sector Labs recently co-hosted a fundraising strategy webinar with Chris Goodman, SVP of Strategy & Marketing for 2Dialog. The topic – “Drive Your Fundraising Success with Strategy, Smart Technology and Better Data” – focused on the importance of aligning fundraising strategy, technology and a data in order to maximize the efficiencies of all three. We had also blogged earlier on the topic vis-a-vis the changing fundraising paradigm we are experiencing across the third sector. Chris and Gary Carr, CEO of Third Sector Labs, led a lively discussion, and both stayed as long as they […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Navigating the fundraising paradigm shift with data

Navigating the fundraising paradigm shift with data

There’s a fundraising paradigm shift going on. Fundraising experts, strategists, consultants all know it. The fundraising paradigm shift is written about in books and blogs, and discussed at conferences. The challenge is that we are in the middle of a journey with a fuzzy destination. But isn’t that what all paradigm shifts are – a journey? We can describe parts of it, but we can’t tell you about the whole journey with certainty until it has been completed. What do we know about it? The fundraising paradigm shift is happening […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Successful digital marketing requires good data

Successful digital marketing requires good data

Successful digital marketing isn’t easy these days. It requires a lot of work. In particular, successful digital marketing requires that you provide good, useful content to your audience. Not keywords and buzzwords – those days of SEO optimization are gone. We are talking about meaningful, data-enriched content. Otherwise, your message is going to be choked out in a very crowded market space. What’s going on? Think about it. How many of your competitors spend huge amounts of money manipulating the mechanics of website SEO in the hopes that their organization […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

It’s time to rethink nonprofit data

It’s time to rethink nonprofit data

Data. It’s the four-letter word that seems to be on the lips of just about every executive in the nation. It is being called the ‘new oil’ of the 21st century, the fuel that will power our interconnected, information economy. Make no mistake – data is as important to nonprofit organizations as their for-profit cousins. The Chronicle of Philanthropy said as much in a recently published article about how nonprofits are beginning to user their data more effectively. Unfortunately, many if not most of today’s nonprofit organizations focus a disproportionate […]

About Doug Rekenthaler

Doug has spent more than 20 years delivering a wide variety of support to nonprofit organizations. He was instrumental in establishing the American Red Cross’s Web services in the late-1990s, later moving on to deliver consulting and technology services to numerous nonprofits including UNICEF, National Geographic, World Wildlife Fund, the Nature Conservancy, and dozens more.

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The most common fundraising mistake

The most common fundraising mistake

In doing research for a webinar about how to improve your annual fundraising appeal through better data management, we kept stumbling upon an interesting problem. The most common advice for avoiding the most common fundraising mistakes was, in fact, mistaken. The most common fundraising mistake is an absence of good data management. Successful businesses – and that includes nonprofits – depend upon technology, and technology depends upon good data. Our approach We Googled, Binged and Yahoo’d to find the most commonly consumed advice about fundraising appeals – and the most […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Don’t let bad data be the Grinch to your holiday appeal

Don’t let bad data be the Grinch to your holiday appeal

Your work is done for your 2013 year-end holiday fundraising appeal. Time to relax, focus on your December events, and track the returns. Whatever mistakes you may have made with the appeal can be fixed next time, right? Wrong. There’s a Grinch lurking about, causing problems that you can’t even see yet. Fixing your fundraising appeal starts now, before the first donation comes in. Like the Grinch in the Christmas story, we’ve got to turn bad into good … data, that is. The holiday appeal Let’s take a step a […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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