Posts Tagged donor retention

How to forecast fundraising risk before your walkathon stalls

How to forecast fundraising risk before your walkathon stalls

Can the risk to your next fundraising effort be forecast in advance through some basic data algorithms? The answer is a resounding ‘yes,’ which should be good news to nonprofit organizations concerned about recent news articles portraying the declining fortunes in walkathons and other popular team-building events. Throughout the early 00’s these team-building events enjoyed enormous popularity with their nonprofit sponsors and the participants who joined them. Walkers, runners, bikers, climbers, and a host of other participant types leveraged Web tools to enjoin friends, family, colleagues and others to sponsor […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Attention nonprofits: We don’t know our donor data!

Attention nonprofits: We don’t know our donor data!

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? The answers to those questions are simple: we can’t. So, how do we know that nonprofits don’t know their donor data? Data degrades, goes missing For starters, ALL data degrades over time. What’s […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver, CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Caity and Gary Carr, co-founder of Third Sector Labs, co-presented. We had a very active Q&A session after the event, and could not get to all questions before the event closed. The purpose of this post is to share the results of the Q&A, including answers to […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

Read more

It’s time to rethink nonprofit data

It’s time to rethink nonprofit data

Data. It’s the four-letter word that seems to be on the lips of just about every executive in the nation. It is being called the ‘new oil’ of the 21st century, the fuel that will power our interconnected, information economy. Make no mistake – data is as important to nonprofit organizations as their for-profit cousins. The Chronicle of Philanthropy said as much in a recently published article about how nonprofits are beginning to user their data more effectively. Unfortunately, many if not most of today’s nonprofit organizations focus a disproportionate […]

About Doug Rekenthaler

Doug has spent more than 20 years delivering a wide variety of support to nonprofit organizations. He was instrumental in establishing the American Red Cross’s Web services in the late-1990s, later moving on to deliver consulting and technology services to numerous nonprofits including UNICEF, National Geographic, World Wildlife Fund, the Nature Conservancy, and dozens more.

Read more

Does your data tell you how to communicate with donors?

Does your data tell you how to communicate with donors?

A local food bank has been using a custom contact management database built in Microsoft Access. It supports 15,000 or so contacts, and it suits their purposes just fine. Reviewing their data structure recently, we noted that they were tracking the following communication data about their donors: home address, work address, one or more email addresses, phone, mobile phone, work phone. Mapping data to business, we asked about their communications plan. It looked something like this: • Two direct mail appeals annually • Quarterly e-newsletters via Constant Contact • Ad […]

About Doug Rekenthaler

Doug has spent more than 20 years delivering a wide variety of support to nonprofit organizations. He was instrumental in establishing the American Red Cross’s Web services in the late-1990s, later moving on to deliver consulting and technology services to numerous nonprofits including UNICEF, National Geographic, World Wildlife Fund, the Nature Conservancy, and dozens more.

Read more

Follow Us

Subscribe to Our Newsletter