Posts Tagged digital marketing

Stop the Daisy Chain of Bad Data Management

Stop the Daisy Chain of Bad Data Management

The root cause of bad data management for any organization can usually be found in the data management paradigm itself. The most damaging data management paradigm – one that is commonly found among nonprofits – is what I call “the daisy chain of bad data management”. Ladies and gentlemen, we need to stop the daisy chain! And today is a good day to get started. A quick primer on key terms As the term applies to technology, a “daisy chain” is an array of computers, devices, and peripherals connected one to the […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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The Ice Bucket Challenge Epilogue: Data

The Ice Bucket Challenge Epilogue: Data

The conversations about the ALS Association’s astounding success with the Ice Bucket Challenge continue. Blogs, newsletters, periodicals, LinkedIn, Facebook, Twitter … people are still talking about it. Let me offer one piece of advice: let’s not get distracted by the story and instead focus on the epilogue – the Ice Bucket Epilogue: it’s about the data. Discussion and debate Did you know that the Ice Bucket Challenge has its own Wikipedia article? Yep. Did you know that YouTube views of Ice Bucket Challenge events have surpassed 1 billion … that’s with a “b”? […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Does your charity have too much data?

Does your charity have too much data?

How do you know when your organization is storing too much data? We were asked this question recently – and it’s a great question. In fact, being in the nonprofit data services business, we get asked lots of questions about how to obtain more donor data, better data, the right data. Few customers ask us “When is there too much data?” There isn’t a simple answer. Let’s use donor data for our discussion. Did you know that too much donor data can lead to bad decisions and fundraising mistakes just […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Data drives better digital marketing for nonprofits

Data drives better digital marketing for nonprofits

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. While we use terms like “donor” and “constituent”, they are “consumers” too. We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. For example, Epsilon, a consumer brand loyalty expert, published a short report on […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver, CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Caity and Gary Carr, co-founder of Third Sector Labs, co-presented. We had a very active Q&A session after the event, and could not get to all questions before the event closed. The purpose of this post is to share the results of the Q&A, including answers to […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

Read more

What’s up with consumer data privacy?

What’s up with consumer data privacy?

The topic of consumer data privacy is getting more and more attention in the media and on Capitol Hill. Personal identity theft. Hackers getting millions of credit card records. The NSA monitoring everything from email to phone calls. The topic of consumer data privacy has had the attention of Capitol Hill for some time. A few months back, we provided an update on steps taken by Senator Rockefeller’s Senate Committee on Commerce, Science and Transportation to expand its investigation into the data brokerage industry. There’s been a lot of recent […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Third Sector Labs recently co-hosted a fundraising strategy webinar with Chris Goodman, SVP of Strategy & Marketing for 2Dialog. The topic – “Drive Your Fundraising Success with Strategy, Smart Technology and Better Data” – focused on the importance of aligning fundraising strategy, technology and a data in order to maximize the efficiencies of all three. We had also blogged earlier on the topic vis-a-vis the changing fundraising paradigm we are experiencing across the third sector. Chris and Gary Carr, CEO of Third Sector Labs, led a lively discussion, and both stayed as long as they […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Navigating the fundraising paradigm shift with data

Navigating the fundraising paradigm shift with data

There’s a fundraising paradigm shift going on. Fundraising experts, strategists, consultants all know it. The fundraising paradigm shift is written about in books and blogs, and discussed at conferences. The challenge is that we are in the middle of a journey with a fuzzy destination. But isn’t that what all paradigm shifts are – a journey? We can describe parts of it, but we can’t tell you about the whole journey with certainty until it has been completed. What do we know about it? The fundraising paradigm shift is happening […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Successful digital marketing requires good data

Successful digital marketing requires good data

Successful digital marketing isn’t easy these days. It requires a lot of work. In particular, successful digital marketing requires that you provide good, useful content to your audience. Not keywords and buzzwords – those days of SEO optimization are gone. We are talking about meaningful, data-enriched content. Otherwise, your message is going to be choked out in a very crowded market space. What’s going on? Think about it. How many of your competitors spend huge amounts of money manipulating the mechanics of website SEO in the hopes that their organization […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

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