Tips and Tricks

tips-#3#1 – Data has been likened to the ‘new oil’ of the modern enterprise. Ensure that your data is being properly captured, organized, segmented, and cleaned.

#2 – Avoid becoming a data hoarder. We live in the era of Big Data where even small organizations are at risk of being overwhelmed by data. When it comes to data there definitely is too much of a good thing.

#3 – Data hygiene is like personal hygiene. Nobody wants to work with someone who doesn’t scrub off the dirt.

#4 – CRM is important, but GIGO (garbage in, garbage out). Putting bad data into a shiny new CRM system is like putting diesel into a precision-tuned gasoline engine.

#5 – Use data appending services to fill out your donor profiles. The great thing about our era is the availability of supplemental and complementary data sources. Use them.

#6 – If your data isn’t getting better, it’s getting worse.

#7 – Does your donor data paint pictures of your typical donors? If not, you need more data.

#8 – Before selecting a CRM, make sure you know how easy it is to get your data out.

#9 – Does your organization have a data management plan? Why not?

#10 – Data is like a four year old boy. The only people who will keep it clean are its parents.

#11 – Is your donor contact database outdated, inefficient, not getting it done? You aren’t alone. There are a number of very good, “light weight”, newer generation CRMs on the market today.

#12 – Most fundraising advice on how to improve your annual appeal will tell you how to improve your messaging and presentation before the appeal starts. Very little advice will focus on how to improve the quality of your donor data before, during and after the appeal.

#13 – “It is a capital mistake to theorize before one has data.” – Sherlock Holmes

#14 – Planning a data migration to a new CRM? It’s a great time to clean your data and throw out the trash.

#15 – According to Pew, 72% of online Americans use social media. Will they bump into your organization online?

#16 – When it comes to data, quality is enhanced when we learn the art of subtraction.

#17 – Data is like peeling layers of an onion – you aren’t always sure what you will find, and sometimes it makes you cry.

#18 – Want to mine gold in a gold mine or a garbage dump? This is a reminder to keep your donor data clean.

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