Archive for the Data Analytics Category

Workplace Giving Data Problems Just Got Worse

Nonprofits everywhere are struggling to get their hands on reliable, useful workplace giving data from corporate giving programs. This has been a problem for a long time. And it is only getting worse. What’s going on? It used to be a United Way problem Who remembers the days of charities arguing with local United Ways over the donor data? “We own the workplace giving data,” was the typical United Way response to charities wanting to know more about the donors supporting them, “because they are United Way donors – our […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

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Fundraising without donor data: What’s that proverb about giving a man a fish?

Fundraising without donor data: What’s that proverb about giving a man a fish?

Most charities raise money from many different sources – direct mail appeals, online donations, events, workplace giving campaigns, and matching gift programs to name a few. How often do the funds come in without usable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. It is time to manage that problem and reduce risk. What’s that proverb? We have all heard the proverb: Give a man a fish, you feed him for […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Donor Data Management Dictionary

Donor Data Management Dictionary

Every nonprofit needs a data management plan, especially for their donor data. The plan needs to address a variety of topics, such as data hygiene and enrichment, data usage in various communications activities, input/output management, and more. To help with your donor data management planning, we have created a Donor Data Management Dictionary to help you make sense of all the data jargon as it applies to the nonprofit organization’s business needs. Is more data jargon giving you a headache? Send us a note and we’ll add it to the […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

How to calculate donor acquisition costs

How to calculate donor acquisition costs

All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. Good to know, but that doesn’t address the issue at hand. My charity needs new donors. Where do we find them, and what will it cost? Hopefully, you have been keeping good records, because if you have the data, you can do the math. Where do you find them? Donors can come from anywhere. Direct mail […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Fundraising data analytics – mining the gold in your own backyard

Fundraising data analytics – mining the gold in your own backyard

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. We hear about it, we read about it, we think about it more than ever. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’. Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. It’s a show-stopper. Well, our best advice is […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

How to forecast fundraising risk before your walkathon stalls

How to forecast fundraising risk before your walkathon stalls

Can the risk to your next fundraising effort be forecast in advance through some basic data algorithms? The answer is a resounding ‘yes,’ which should be good news to nonprofit organizations concerned about recent news articles portraying the declining fortunes in walkathons and other popular team-building events. Throughout the early 00’s these team-building events enjoyed enormous popularity with their nonprofit sponsors and the participants who joined them. Walkers, runners, bikers, climbers, and a host of other participant types leveraged Web tools to enjoin friends, family, colleagues and others to sponsor […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Data drives better digital marketing for nonprofits

Data drives better digital marketing for nonprofits

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. While we use terms like “donor” and “constituent”, they are “consumers” too. We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. For example, Epsilon, a consumer brand loyalty expert, published a short report on […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver, CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Caity and Gary Carr, co-founder of Third Sector Labs, co-presented. We had a very active Q&A session after the event, and could not get to all questions before the event closed. The purpose of this post is to share the results of the Q&A, including answers to […]

About Samantha Carr

Samantha is a Marketing Specialist with Third Sector Labs. She manages TSL's "steady drumbeat", communicating data best practices that enable nonprofits to be more successful.

Read more

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

Third Sector Labs recently co-hosted a fundraising strategy webinar with Chris Goodman, SVP of Strategy & Marketing for 2Dialog. The topic – “Drive Your Fundraising Success with Strategy, Smart Technology and Better Data” – focused on the importance of aligning fundraising strategy, technology and a data in order to maximize the efficiencies of all three. We had also blogged earlier on the topic vis-a-vis the changing fundraising paradigm we are experiencing across the third sector. Chris and Gary Carr, CEO of Third Sector Labs, led a lively discussion, and both stayed as long as they […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more

Navigating the fundraising paradigm shift with data

Navigating the fundraising paradigm shift with data

There’s a fundraising paradigm shift going on. Fundraising experts, strategists, consultants all know it. The fundraising paradigm shift is written about in books and blogs, and discussed at conferences. The challenge is that we are in the middle of a journey with a fuzzy destination. But isn’t that what all paradigm shifts are – a journey? We can describe parts of it, but we can’t tell you about the whole journey with certainty until it has been completed. What do we know about it? The fundraising paradigm shift is happening […]

About Gary Carr

Gary is the founder and president of Third Sector Labs. With more than 20 years of experience delivering software and data solutions to a wide variety of clients, Gary turned his attention to the overwhelming problem of data. Third Sector Labs is committed to making sense of data for the nonprofit industry.

Read more
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